Tuesday, May 26, 2009

The Seven Sins of Greenwashing

Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

From sinsofgreenwashing.org comes the 2009 Greenwashing Report. The site, with its catchy cartoon graphics and excellent explanations, is worth a visit.

The Seven Sins:

1. Sin of the Hidden Trade Off

2. Sin of No Proof

3. Sin of Vaguenss

4. Sin of Worshipping False Labels

5. Sin of Irrelevence

6. Sin of the Lesser of Two Evils

7. Sin of Fibbing

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