Thursday, August 27, 2009

TIME Magazine GETS IT!


Time Magazine gets it! We're going mainstream.

Read the entire article (link below). Comment. Thank them for running it.

Here's a snippet:

"We don't have the luxury of philosophizing about food. With the exhaustion of the soil, the impact of global warming and the inevitably rising price of oil — which will affect everything from fertilizer to supermarket electricity bills — our industrial style of food production will end sooner or later. As the developing world grows richer, hundreds of millions of people will want to shift to the same calorie-heavy, protein-rich diet that has made Americans so unhealthy — demand for meat and poultry worldwide is set to rise 25% by 2015 — but the earth can no longer deliver. Unless Americans radically rethink the way they grow and consume food, they face a future of eroded farmland, hollowed-out countryside, scarier germs, higher health costs — and bland taste. Sustainable food has an √©litist reputation, but each of us depends on the soil, animals and plants — and as every farmer knows, if you don't take care of your land, it can't take care of you."

America's eating habits are so hard to break, especially when industry benefits from maintaining them. But this is a wonderful development!


Getting Real About the High Price of Cheap Food - TIME

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