Tuesday, August 25, 2009

Now That's Thinking Outside the Freezer!

Now this is stretching the imagination!

Ben & Jerry's Ice Cream is working to develop a room-temperature product that you can freeze into ice cream when you get it home. That will significantly reduce the carbon footprint associated with production and storage, both at the manufacturing facility and at the grocers.' I'm so impressed that these guys are thinking outside the box. GO Ben & Jerry!

Read more here: Freezer-free: Owner of Ben & Jerry's launches room-temperature ice cream project: Scientific American Blog

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