You can read about it here. Today I came across an article on AlterNet by Jenna Woginrich, who realized that refusing to eat meat because of the "twisted world of assembly-line death camps, crippled animals, radiated carcasses and festering diseases" did not, in any way, change the stockyard-to-table cruelty factor. So, she decided to take the opposite approach, to "...learn to butcher a free-range chicken, raise a pig without antibiotics and rear lambs on green hillside pastures."
Jenna's reason for writing the article is to remind us that every time we choose to buy our meat from a small farmer who is committed to cruelty-free ranching, we are informing the broader livestock industry that consumers want and are willing to pay for cruelty-free meat. She says,
"Farmers markets have been on a rapid rise in the US thanks to consumer demand for cleaner meat, up 16% in the last year alone....It's a hard reality for a vegetarian to swallow, but my veggie burgers did not rattle the industry cages at all. I was simply avoiding the battlefield, stepping aside as a pacifist. There is nobility in the vegetarian choice, but it isn't changing the system fast enough. In a world where meat consumption is soaring, the plausible 25% of the world's inhabitants who have a mostly vegetarian diet aren't making a dent in the rate us humans are eating animals. In theory, a plant-based diet avoids consuming animals but it certainly isn't getting cows out of feedlots. However, steak-eating consumers choosing to eat sustainably raised meat are."
Jenna's point is good. A few years ago, finding organic produce was seriously complicated, and usually involved a trip to a specialty market like Whole Foods. Today, consumer demand has guaranteed at least a small organic produce section in nearly every grocery store. Similarly, the market for kosher meats, which are ritually killed in what was - at least before other technologies existed - arguably the least painful method of slaughter. Point is, if people start voting with their wallets, slaughter procedures might begin to change in response.
I hope you'll read Jenna's full article here.