Thursday, August 25, 2011

Good Guide - Great Idea

I'm so impressed with the new tool bar tool that gives you information about products you're considering buying online for their sustainability value - and by sustainability, I mean the three legged stool of economic, social and environmental impacts.   Right now, it only works on, but I spent over $200 on Amazon over the last few weeks buying supplements and toiletries.  I wish I'd known about this first.

Here's a pic of Colgate Total.  I knew it would be bad, because I just learned about the whole triclosan thing not too long ago.  Still, check this out.  I got to create a filter based on my own levels of concern.  My filter is in the lower left-hand corner.  Then, look at the "Health" assessment for Colgate Total - there are two other assessments, environment and society, that I could not capture in the screen shot.  You can see that triclosan violates my "critical" concern filter, while there are other chemicals that have a lesser level of concern.

Wow oh wow oh wow!  What a GREAT product.  I'm still trying to figure out how they plan to make money on this free application... I'm sure they have a business model, and I'm all for their success.

There is also a mobile app.  I'm so totally in.  I spend way too much time trying to figure out which are my best environmental choices.  It's such a relief to have GoodGuide's team of experts doing all the legwork for me.  And no doubt, far more effectively.

This makes shopping so transparent, so easily.  Watch the video below and then  click this sentence to head over to GoodGuide and download your app now.

Just do this!

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